Shan Foods is the first Pakistani company to use cryogenic technology to preserve the real taste, color and aroma of its products. Cryogenic is a word derived from Greek language which means to prepare products at below freezing temperatures. The cryogenic process grinds the spice ingredients at very low temperatures (0 to -70degree Fahrenheit). This process involves first freezing the spice ingredients and then grinding them. Because of this spice ingredients retain their original freshness and exceptional attributes. Other companies who employ a Hammer Mill procedure usually grind spices at a temperature of 200 degree Fahrenheit during which the aroma and taste of spices is lost due to heat. Thus the color and aroma of Shan Tez Lal range is natural and authentic unlike most brands of the competition who usually add artificial color to improve the appearance of their product.